Rolls Royce

English automobile manufacturer, founded by Sir Henry Rolls and Charles Royce. Until 2002, Rolls-Royce was the sister brand of Bentley Motors, with their Arnage and Azure models sharing many of the same styling cues and platforms with R-R's Silver Seraph and Corniche models. Currently, Rolls-Royce is owned by BMW AG. Under this new ownership, Rolls-Royce is attempting to distance itself from Bentley Motors with newer, more radical styling, and an emphasis on new technology partially developed by BMW. This new emphasis can be seen in the newest Rolls-Royce, the Phantom.